The Back Room

"The Back Room," a historic speakeasy in New York City from the Prohibition era, aims to enhance its brand through a strategic redesign. The focus is on improving user experience on the website and implementing a seamless digital order system.

The Hyassistant App is a mobile application designed to help users track and improve their daily water intake. Dehydration is a common health issue, and this app aims to promote a healthier lifestyle by encouraging users to drink an adequate amount of water throughout the day. The app provides users with personalized water intake goals, timely reminders, challenge and visual progress tracking features to ensure they stay hydrated.

Role

Solo designer

Type

Academic project

Duration

3 months

Tools

Role

Figma, Illustrator, Photoshop

Figma, Illustrator, Photoshop, Google forms

The Problem

it lacks a logo and a clear brand identity. Additionally, the bar's website is basic, making it difficult to showcase the establishment's history and exclusive vibe. To better tell their story and attract more people, they need a polished look and improved branding.

The Problem

it lacks a logo and a clear brand identity. Additionally, the bar's website is basic, making it difficult to showcase the establishment's history and exclusive vibe. To better tell their story and attract more people, they need a polished look and improved branding.

Solution

01/

Brand identity

Create a unique logo with matching colors, fonts, and visuals for a memorable and cohesive brand identity.

Brand identity

02/

Revamp the website

Upgrade with a user-friendly design, captivating historical content, efficient large group reservations, and an easy digital ordering system for seamless transactions.

Solution

01/

Brand identity

Create a unique logo with matching colors, fonts, and visuals for a memorable and cohesive brand identity.

02/

Revamp the website

Upgrade with a user-friendly design, captivating historical content, efficient large group reservations, and an easy digital ordering system for seamless transactions.

Target audience

Young professionals (20s-40s) seeking exclusive experiences.
. Craft cocktail enthusiasts, adventure-seekers, and history lovers attracted to speakeasies.
Urban dwellers valuing vintage aesthetics.

Target audience

Young professionals (20s-40s) seeking exclusive experiences.
. Craft cocktail enthusiasts, adventure-seekers, and history lovers attracted to speakeasies.
Urban dwellers valuing vintage aesthetics.

Target audience

Young professionals (20s-40s) seeking exclusive experiences.
. Craft cocktail enthusiasts, adventure-seekers, and history lovers attracted to speakeasies.
Urban dwellers valuing vintage aesthetics.

Target audience

Young professionals (20s-40s) seeking exclusive experiences.
. Craft cocktail enthusiasts, adventure-seekers, and history lovers attracted to speakeasies.
Urban dwellers valuing vintage aesthetics.

Moodboard

Logo Design

Persona

Information Architecture

Website Prototype

Bar Digital Menu

Style Guide

Branding Mockup

Ads

Reflection

Lessons Learned

I learned a lot about how digital tools interact with users in small businesses. Designing for a single user, I created different designs like branding, websites, and tablet menus. It was a great experience

Next Project

Next Project

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Jaehoon
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